Featured Insights

Michelle Palasek has 20 years in the staffing industry working in sales and marketing operations. She currently serves as a Sr. Marketing Communications Specialist at SGA.

Perks and Benefits That Attract Talent in 2024


If you want to make 2024 your company’s best year yet, you are going to need top-tier talent. However, attracting highly skilled workers requires more than just offering a great salary. Most companies are poised to pay for top talent. To make your business a premier destination, you’ve got to offer the best employee perks too.

Let’s dive into the best employee benefits and perks that can help you attract and retain top stars in your industry.

Why Employee Perks at Work Matter

Where someone works profoundly impacts their happiness, mental well-being, and quality of life. The most appealing benefits packages add genuine value to your employee’s lives, both inside and outside the workplace. Offering the best employee benefits creates an environment where employees feel valued and supported.

Many companies plan to increase starting salaries in 2024 to attract the most talented workers. While you should certainly reevaluate your compensation packages, getting into a bidding war is a common salary negotiation mistake that can hinder your long-term growth.

Therefore, you should think outside the box to attract and retain top talent. Here are some strategies that will draw job seekers to your business.

How to Attract New Employees With Benefits

Employers are rethinking how they attract and retain top talent. Some key highlights to know in 2024 include the following:

Top Perks for Employees: Flexibility and Wellness

Flexible work holds weight in a job seeker’s decision-making process. If remote working models aren’t a good fit for your business, consider offering hybrid work as an alternative. Any sort of flexible work options will differentiate your business from companies that are still operating on the traditional, 5-days in-person approach for their workforce.

Also, show your employees that you care about their well-being by creating a comprehensive wellness program that offers mental health support, fitness memberships, or even in-house wellness activities. These initiatives will put you on job seekers’ radars, especially younger professionals.

Innovative Employee Perks at Work

Flexible work options and employee wellness programs are not new, meaning lots of employers have already adopted this talent retention strategy. If you really want to stand out, you might need to implement some innovative employee perks at work.

Learning and development opportunities should be at the top of your list. Investing in your employee’s growth is a win-win. Offer perks like tuition reimbursement, online courses, or in-house training programs. You’ll build a more talented workforce, and your team members will have a chance to unlock their full potential.

Also, consider family-friendly benefits for employees with children. Childcare support, parental leave, or even pet care benefits can be incredibly attractive to employees balancing work and family life. Even seemingly small forms of support can make your business more appealing.

Financial and Security Benefits: A Must in Employee Benefits Packages

Just because today’s job seekers want work-life balance doesn’t mean they are overlooking their long-term financial future. Financial security remains a core component of employee benefits packages. Thus far, two tactics are trending in 2024.

First, focus on offering a robust retirement plan. This includes matching 401(k) contributions or even offering financial planning services.

Additionally, consider reviewing your health insurance coverage. Is your plan comprehensive? Are mental health coverage, telehealth services, and wellness checkups included? Keeping your team in tip-top shape can help reduce absenteeism and promote increased productivity.

Creating a Culture of Recognition and Growth

Recognition is a powerful motivator, especially for younger workers. There are a few ways to incorporate it into your benefits.

Offering performance bonuses and profit sharing will incentivize team members to put their best foot forward each day. These programs are a great morale booster and can foster a sense of ownership among employees.

Clear paths for career progression and leadership development programs are highly sought after. They demonstrate your commitment to your employees’ career growth.

The bottom line is that you want your employees to feel valued and appreciated. If you create a culture of recognition and offer some other great employee perks, retaining top talent will become far easier.

Tech-Savvy Perks for the Modern Employee

Regardless of your industry, technology is ingrained in nearly every aspect of your business. From interacting with customers to managing company data — it all requires user-friendly, reliable tech tools. With tech playing such a major role in your business, why not consider establishing technology-related perks for your staff?

If you offer remote or hybrid work, consider providing allowances for home office setups or the latest gadgets. This facilitates better work and shows that you’re a forward-thinking employer.

Also, ensure you are offering adequate cybersecurity tools and support. A well-equipped and educated workforce is your best defense against cyber threats.

Great Work Perks for Socially Conscious Teams

Today’s workforce values sustainability and social responsibility. Incorporating these into your perks can be highly appealing, especially to Gen Z job seekers.

Focus on creating an eco-friendly workplace. Launch initiatives like green energy, recycling programs, and sustainable office supplies to connect with environmentally minded employees.

Also, allow employees time off for volunteering or organize company-wide community service days. These events will offer a nice reprieve from the daily grind while also bringing your team together. Organizing community service events is also great for your brand image. Sounds like another win-win!

Beyond Benefit Packages: Win the Talent Battle With Perks

In 2024, the battle for highly skilled talent will continue to be fierce. By offering a blend of traditional and innovative benefits packages and employee perks at work, you can position yourself as an employer of choice.

Remember, the best employee benefits are those that resonate with the evolving needs of the workforce. It’s about creating a workplace that’s not just productive but fun, inviting, and supportive, too.

While you don’t need to reinvent the wheel, offering better employee perks at work will make your business a premier destination for top talent in 2024. If you want to accelerate your talent search in preparation for the new year, consider leveraging direct placement services to augment your hiring strategy.